Accelerated Mobile Pages Vs. Progressive Web Apps: Which is Better?
AMP is an open-source HTML structure developed by the AMP Open Source Project. Initially, it was created by Google as a competitor to Facebook Instant Articles and Apple News. It got introduced in 2015 for faster loading of web pages on mobile devices. In today’s internet access, AMP is no longer limited to websites. There are AMP ads, AMP emails, and AMP stories. The AMP version of all these is coded to render quickly on mobile devices. Many Mobile App Development Company Newyork opts for AMP as a better marketing technique to target mobile users.
Features of Accelerated Mobile Pages
- Reduces the loading duration of a page and speeds up the site
- Improves mobile SEO and keyword rankings on smartphones and tablets.
- The visual and business design of a website is entirely under the hands of the publisher.
Pros & Cons of AMP
- Web pages can be cached and loaded quickly.
- All ad formats are supported.
- The time it takes for a page to load drops to less than a second, resulting in a four-fold increase in page speed.
- Is highly beneficial to content-based websites, such as news publishers and other content verticals.
- In the mobile search results for the topic, the pages that use a valid AMP version will be featured as a sample of the ‘Top Stories’ above the other results. This is a significant potential for publishers who have an AMP version of their material which is visible on the front page of Google and outrank those who haven’t.
If you want to Hire Fullstack Developers to install AMP, there’s a thumbs up from our side, as it is one of the best solutions.
- Pictures are done using lazy charge so that they are only loaded if you scroll to them.
- It will be required to simplify your Cascading Style Sheets.
- Cannot track AMP websites’ user activity.
- Not appropriate for e-commerce.
- It cannot improve the ranking of search engines.
Features of Progressive Web Apps
- Responsive- Any device compatible (desktop, mobile, tablet, including the ones yet to come).
- Advanced — All users work for whichever browser they want.
- Offline or on bad network connectivity work.
- The update process of service workers ensures current, offline push notifications, content caching, the updating of background content, and many more. The service worker updates the process.
- Native features supported include app listing, hardware-accelerated 2D/3D graphics through WebGL or HTML5 Canvas, smooth UIs with 60fps animations, fullscreen launch, clipboard access, filesystem access, and reading user-selected files in any browser.
- Shareable- It is simple to share using URLs and does not require installation.
- Users can use bookmarks and pin their preferred apps to their home screen without going through the effort of installing them from an app store. According to studies, each additional click required to use ‘an app’ results in a 20% user drop-off, a significant barrier that stops consumers from using a native application. There are fewer clicks and increased convenience for users with PWA.
Pros & Cons of PWA
Some Mobile App Development Company Newyork reached the success level when they started using Progressive Web Apps. Thus here are some Pros for using PWA:
- There is no need for installation or app updates.
- There is no need for a distinct codebase.
- Icon for adding to the home screen.
- Service Worker technology enables fast and efficient loading regardless of network conditions.
- Use while not connected to the internet.
- Always provide new content.
- Responsive and forward-thinking.
- Indexable, shareable, and linkable.
- Less intrusive and more secure
- Relatively less expensive than native apps
- Easier access improves reach and engagement while requiring less development effort.
- If you don’t have the resources to build native apps, this is the best solution.
- Shortens the development leading time.
- The customer experience is consistent throughout its phase.
- Not all devices provide the full range of software functions. For example, PWA has a few support issues on an Android device, whereas, on an iOS device, notifications and shortcuts suggesting on the home screen have got no support.
- Native features have no connection.
- Call services such as SMS or calls, sending SMS/MMS, reading voicemail, obtaining the user’s phone number, and making phone calls without the Dialer dialogue are all available.
- Calendar, alarms, browser, task management, camera, and contacts are all accessible.
- Access to sensors and hardware features such as an atmospheric pressure sensor, a flashlight, a proximity sensor, a magnetometer, Bluetooth through the Web Bluetooth API, an ambient light sensor, NFC, GPS, an accelerometer, and so on.
- Changelogs or system settings.
- Some browsers are not supported.
- Not all hardware functions are supported.
- Cross-app logins are not permitted.
Difference between Accelerated Mobile Pages &. Progressive Web Apps
Appearance: When you use Progressive Web Apps, you won’t feel like you’re using a web page. PWAs have the appearance and give the feel of a mobile app. Let us be aware that basically utilizing a web page is equal to utilizing Accelerated Mobile Pages as it has the same appearance.
Development: In the case of PWA’s, the application code is developed from scratch or utilizing parts of previously written code. Hire Fullstack Developers if you want to use a web app. In the case of AMP’s, the existing code of a web page is stripped from unneeded CSS and JS framework, resulting in a quicker loading web page.
User experience: Progressive Web Apps provide a far superior user experience. They support push notifications, feature a home screen icon, and do not support browser tabs. They are also considerably quicker to download and smaller in size than a standard smartphone app. PWA’s has incorporation with App Shell, and they load faster than conventional web versions. The developers can also use PWA’s while the network connection is unavailable. As the page loads faster than a standard page, the Accelerated Mobile Pages provide a slightly improved user experience. Nonetheless, this is their only UX benefit. AMP’s are unlike PWA’s that cannot be accessed offline.
Performance: AMP outperforms the competitors in terms of SEO. Google prefers this kind of page and displays them in the top story carousel, enhancing users’ click-through rate. PWAs vs responsive websites, but PWAs on the other hand, do not have a direct advantage in terms of SEO.
Accelerated Mobile Page and Progressive Web App are two different mobile phone technologies. AMP is meant to speed up web page loading, while PWA is used to mimic the appearance and feel of native apps. Both are effective strategies for enhancing the site’s performance and user experience. You can use any of the two technologies or both to get the best of both worlds. You have an option.